MRSS to Research Fuel Consumptions of Oil Marketing Companies
Bharat Petroleum Corporation Ltd. (BPCL) on behalf of Indian Oil Corporation Ltd (IOCL), Hindustan Petroleum Corporation Ltd. (HPCL) and Petroleum Planning and Analysis Cell (PPAC), recently commissioned study for carrying out ‘All India Study on Sectorial Demand of Petrol and Diesel’.
MRSS India – BSE listed (1st and only) Market Research Company was awarded this acclaimed research to comprehend the demand of petrol and diesel being sold from retail outlets of IOCL, BPCL and HPCL through competitive bidding process.
A detailed survey covering 3,000 retail outlets of different Oil Marketing Companies (OMCs) spread across 20 states and union territories (UTs) covering nearly 200 districts were strategically categorized to estimate the percentage share of sectors/segments in petrol and diesel sold on a state-wise and an all India basis. Retail outlets were selected through statistical methods to evaluate the sold fuels under different categories of two segments i.e. Transport and non-Transport sector. The study is estimated to be concluded within a period of 4 months.
Sarang Panchal, Managing Director of the Company, on this win said, “I’m really excited about having our teams work on this assignment. It will add significant value to the body of knowledge in regards to this sector as we are best equipped to provide such reliable data.”
An interesting note is that even though more than 80% of the diesel and nearly entire quantity of petrol are sold through the retail outlets of OMCs, the exact information on sector-wise and segment-wise sales is not maintained by the dealers operating these retail outlets. Therefore, this study aims to evolve most authentic information about the consumption.
Raj Sharma , Chairman of the Company remarked, “This segment is seeing a lot of action. The Oil Marketing Companies are getting substantial offers from a number of international partners. Considering companies such as ESSAR Petroleum, Reliance Petroleum planning for tie ups with overseas investors- IOCL, HPCL & BPCL are also looking forward to such alliances. Therefore, it is a very significant study to understand the profile of consumers.”
About MRSS India:
MRSS India relies exhaustively on usage of technology for data acquisition offering reliability, validity and faster turnaround times to its clients. The company has wide range of offerings such as Eye Tracking, Mobile Analytics, Video Analysis, Facial Recognition, Digital Tracking, Online Communities, Neuroscience, Emotional Analysis, Automated Audience Measurement, Sensory Sciences, etc. It is India’s 1st and only listed Market Research Company, also a member of MRSI and DIN (Digital Insight Network – Global). It is the subsidiary of Majestic Market Research Support Services Limited, – One of Asia’s largest full service market research firm. MMRSS is a member of ESOMAR, QRCA, MRA, etc. with presence in 18 countries across Middle East and Asia Pacific region.
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SOURCE MRSS India Ltd.